Project Chaiwala, Rove Hotels collaborate to bring Karak experience this Ramadan

Project Chaiwala, Rove Hotels collaborate to bring Karak experience this Ramadan

Apparel Group’s homegrown partner Project Chaiwala is partnering with Rove Hotels and has introduced a new product this Ramadan: the 3-in-1 Instant Chai Mix, named "OG Karak." This exciting collaboration combines the best of both brands, providing an authentic taste of UAE culture through its favorite beverage, Karak. The "OG Karak" instant chai mix has been carefully developed to emulate the taste of Project Chaiwala's best-selling chai, "Karak," and will be available in all Rove Hotels' rooms during the month of Ramadan. Guests can enjoy this delightful beverage while exploring the city or relaxing in their rooms. Moreover, Project Chaiwala will also participate in Iftar and Suhoor celebrations across all Rove properties, where their famous Chaiwalas will prepare and serve chai to guests at The Daily – Rove's in-house food and dining restaurant. This collaboration marks the second activation between Rove Hotels and Project Chaiwala, following their successful UAE National Day "Street food and Chai" tour in old Dubai, in partnership with local tour company Frying Pan Adventures. Ahmed Kazim, co-founder of Project Chaiwala, expressed his gratitude for the collaboration while Justin Joseph, co-founder, sees this partnership as a stepping stone for the brand's expansion.