PublisHer and Visa agree to unite on projects supporting women in publishing, promote entrepreneurial activities – Gulf Today

PublisHer and Visa agree to unite on projects supporting women in publishing, promote entrepreneurial activities – Gulf Today

Sheikha Bodour and Dr Saeeda Jaffar sign the agreement on the sidelines of the 2024 Sharjah International Booksellers Conference on Sunday. WAM

PublisHer, the international organisation aiming to address entrenched gender imbalances and drive a worldwide agenda for change within the global publishing industry, has signed an agreement with Visa, a world leader in digital payments.



The aim of the agreement is to enhance each other’s endeavours and support women in publishing and entrepreneurial spaces.



Signed by PublisHer Founder and Chairperson of the Sharjah Book Authority (SBA) Sheikha Bodour Al Qasimi, and Dr Saeeda Jaffar, Visa’s Senior Vice President and Group Country Manager for Gulf Cooperation Council (GCC), on the sidelines of the 2024 Sharjah International Booksellers Conference, this agreement will provide the UAE’s women with educational opportunities, mentorship sessions, market insights, and professional advice to help them better establish themselves in regional and international business ecosystems.



Marking the first venture in this important collaboration, Visa has sponsored the “PublisHer Lounge” at the 2024 Sharjah International Booksellers Conference, and arranged workshops for female publishers in partnership with the International Trade Centre’s SheTrades Initiative, She Trades.



Featuring speakers from the publishing and business sectors, the lounge provides unique access to