Revealed: Most popular smartphones among UAE residents

Revealed: Most popular smartphones among UAE residents

Global mobile phone makers shipped 1.1 million handsets to the UAE in the third quarter of 2022, an increase of 7.2 per cent as compared to the previous quarter.

South Korean technology giant Samsung is dominating the UAE’s mobile phone market, becoming the most popular brand among shoppers — followed by Chinese Xiaomi and iPhone maker Apple, according to data released by International Data Corporation (IDC).

Out of 1.1 million phones shipped to the UAE from July to September 2022, Samsung controlled a market share of 43 per cent, or 47,300 handsets.

“Samsung has a broader line-up of devices that appeal to all consumer segments existing in the UAE market. New premium releases of the Flip 4 and Fold 4 attracted a great deal of customer attention at the launch and helped the overall portfolio perform well throughout the quarter. Xiaomi, on the other hand, offers comparatively richer specs in affordable price segments, helping maintain its ascend in the market,” said Ramazan Yavuz, senior research manager, data and analytics (Meta) at IDC.

Yavuz added that the UAE market was impacted by the global supply chain crisis and by production delays, especially with the latest iPhone series.

“While these shortages have since eased greatly, some brands