Rules tightened further for Dubai property brokers on online offplan sales advertisements

Rules tightened further for Dubai property brokers on online offplan sales advertisements

Dubai: On offplan sales promotions, estate agents in Dubai must advertise the entire project and not just individual units within them, according to a new update from the local regulator.

Advertising specific properties is ‘considered a violation’ of the type of permit that RERA (Real Estate Regulatory Agency) issues to brokers, the regulator states.

“It has been noticed that some brokers are violating the terms and conditions for real estate advertisements by obtaining a permit to market a project to advertise specific properties,” RERA notes.

This status will not be allowed to continue.

Remove within 5 days - or face a fine

Brokers have been told to remove all such ads that are in breach of the RERA rules from property portals within 5 days.

Failure to comply comes with stiff penalties. The fine has been pegged at Dh50,000 and the broker found to be in violation will be suspended for up to 3 months.

“Developers in Dubai are now required to provide specific details including property number, size, and price when issuing No Objection Certificates (NOCs) for advertising (to estate agents),” said Firas Al Msaddi, CEO of fam Properties. “These details must be used by brokers to obtain advertising