Sandpiper launches in Dubai to support growing client needs

Sandpiper launches in Dubai to support growing client needs

The Sandpiper Group, an independent communications, public affairs, and research group has launched its first office in Dubai, to support growing client needs in the region.

It will be led by Bahjat Homsi, who joins Sandpiper as General Manager, Dubai, and Unice Liu who has joined as Associate Director.

Homsi brings in depth knowledge of the UAE and the wider Middle East markets with more than 20 years of experience in communications, media, and stakeholder engagement in the UAE, Saudi Arabia, Qatar, Kuwait, and Oman. His experience spans government and corporate communications, and public advocacy.

Before joining Sandpiper, he held senior positions at several network agencies, most recently as Director at Edelman Dubai.

Throughout his career, Homsi has led and worked on complex, multi-stakeholder projects such as the Emirates Mars Mission, the UAE Papal Visit, and COP28 UAE.

He has also advised strategic clients such as the UAE Prime Minister’s Office, UAE Ministry of Industry and Advanced Technology, and Majid Al Futtaim.

With a career spanning Asia Pacific and Greater China, Unice Liu is a senior communications strategist with deep experience in leading multi-market communications and stakeholder engagement programmes. Her experience covers the financial, professional services, food and agribusiness, government, education, and healthcare sectors. 

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