Social app UBQT launches Dunbar Number challenge

Social app UBQT launches Dunbar Number challenge

Lara Varjabedian and Jonathan L. Hasson

Image Credit: Supplied

Social app UBQT launches Dunbar Number challenge

Dubai: UBQT, the groundbreaking social app, has announced the launch of the Dunbar Number challenge to encourage people to connect with their tribe, the company said in a media release.

Launched by Jonathan L. Hasson and Lara Varjabedian, serial entrepreneurs based in Dubai, UBQT helps people reconnect and brings back the “social” aspect in the current social media landscape.

According to the company, the UBQT app users can get notified about who is in town, planning to visit soon or travelling in the same city, schedule directly in the app, sync calendars and cut the noise of other social media platforms.

Robin Dunbar is a renowned Oxford University evolutionary psychologist professor best known for his ‘Dunbar’s number’, which he defined as the number of stable relationships people are cognitively able to maintain at one time. The typical Dunbar’s number is 150. What UBQT is trying to do with the challenge is to free people from other social media networks and the addictions to likes, followers and scrolling, by focusing on reconnecting you with your tribe of 150, in real life, the company says.

"Friendships have a