Tamara to grow in UAE’s budding BNPL market as revealed by Checkout.com

Tamara to grow in UAE’s budding BNPL market as revealed by Checkout.com

Saudi-based Tamara, the leading Buy Now Pay Later (BNPL) platform in GCC, is officially expanding to the UAE, with new research revealing that residents of the country are set to be among the biggest users of the technology this year.

Customers across the Emirates will now be able to split their payments interest-free at leading retailers including Namshi, SHEIN, Styli, Fitness Time, Faces and Swarovski, with hundreds more merchants anticipated to sign up in the coming months.

The latest UAE push by Tamara follows the research by Checkout.com, the lead investor in Tamara’s record-breaking $110 million Series A funding round.

The survey concluded that 31 percent of residents are planning to use the technology in the coming 12 months, more than doubling the 21 percent in the country who have already used BNPL so far this year. The UAE was followed by Saudi Arabia at 27 percent, Kuwait at 26 percent and Bahrain at 18 percent. According to the research, which was conducted across the MENAP region, Qatar was in the top place at 36 percent.

Abdulmajeed Alsukhan

Co-Founder & CEO

Tamara “Dubai is the natural second home for Tamara. The city is a global outpost for innovation, especially in financial technology, and has proven in