The Chattels & More Design Contest is back in collaboration with Dubai Home Festival 2024: An opportunity to design the most loved sofa of UAE

The Chattels & More Design Contest is back in collaboration with Dubai Home Festival 2024: An opportunity to design the most loved sofa of UAE

Following the resounding success of its inaugural edition, Chattels & More, in collaboration with Dubai Home Festival 2024, announces the launch of Chattels Design Contest 2.0. This year this innovative contest challenges the residents of UAE to design the most loved sofa of UAE, utilising Artificial Intelligence.
In 2023, Chattels & More, a leading homegrown furniture brand in UAE, in collaboration with Dubai Home Festival, launched the first ever Chattels & More Design Contest, igniting the imaginations of designers and residents across the UAE to design the ‘&’ chair, inspired by the iconic logo of Chattels & More. Building further on this momentum, the brand is now venturing into the realm of AI-assisted design.
Adrian Shaw, CEO of Chattels & More, emphasized the importance of this progression, stating, "As AI continues to shape the landscape of design worldwide, it is imperative for us to embrace its potential. By infusing the power of AI into our contest, we aim to not only foster creativity but also to nurture the tech-enabled talent in the country. This is also a testament to UAE being an early adopter of technology globally."
Mohammed Feras Arayqat, Associate Vice President (AVP) Retail Calendar & Promotions, Dubai Festivals and Retail Establishment