The Next Frontier In Luxury: Immersive Lifestyles

The Next Frontier In Luxury: Immersive Lifestyles

Share to Linkedin Breakfast at Tiffany's takes on a whole new meaning with Michelin-starred chef Daniel Boulud at The ... [+] Blue Box Cafe opening May 22 at The Landmark Luxury brands are no longer content to being simply a part of their very important customers' closets, dressing rooms, and garages. Brands like Tiffany & Co., Versace, Bulgari, and Aston Martin are becoming fully immersive lifestyle experiences with hotels, residences, and cafés in luxury capitals around the world. This trend is an innovative way to expand the brand's profile, attract new, younger acolytes, and drive brand loyalty in a way that transcends the traditional retail experience. Cafés are the most accessible forays into the new luxury lifestyle. While many reading this column may have fond memories of visiting Lord & Taylor's Bird Cage restaurant, or Café SFA with their mothers or grandmothers, these new dining establishments are not offering your grandmother's tea sandwiches. Two new entries into this growing category include the Prada Caffé in London at Harrods and The Blue Box Café at The Landmark, Tiffany & Co.'s spectacularly re-imagined flagship on the corner of 57th and Fifth in Manhattan. The LVMH-owned Tiffany is a prime example of how