UAE: Human or chatbot? Here’s what 90% of residents prefer for customer support

UAE: Human or chatbot? Here’s what 90% of residents prefer for customer support

Nearly nine out of ten people – 90 per cent – of UAE residents prefer to interact and communicate with human customer service executives rather than chatbots or generative AI, according to a new study. Launched by e-commerce player Zbooni, the survey found that 85 per cent of UAE customers want businesses to offer customer support through WhatsApp, the most popular messaging app in the UAE followed by Facebook, Instagram, TikTok and others. More than 8 out of 10 people say that WhatsApp is the easiest way to get quick, accurate responses from a business, as well as more helpful than email when chatting to businesses. This is compared to 55 per cent who contacted a call centre, 48 per cent who emailed and 29 per cent who used Facebook. For straightforward tasks and repetitive enquiries, these systems can quickly handle customer tickets. If the organisation has human support agents, chatbots can handle easier tasks and then hand over complex ones to humans. But for most consumers, an end-to-end customer journey with a real person ticks the boxes, Zbooni said. The UAE has 10 million social media users, spending an average of 2 hours and 18 minutes. Around 30 per