UAE: ‘Kindness and Mercy’ campaign launched to raise awareness about concept of marriage

UAE: ‘Kindness and Mercy’ campaign launched to raise awareness about concept of marriage

Abu Dhabi: The Family Development Foundation (FDF) has launched ‘Kindess and Mercy’ campaign to raise awareness about concept of marriage.

The campaign has been launched under the patronage of Her Highness Sheikha Fatima bint Mubarak, President of the General Women’s Union (GWU), Supreme Chairwoman of the Family Development Foundation and Chairwoman of Motherhood and Childhood Supreme Council.

The ‘Kindness and Mercy’” campaign is a testament to the vision and directives of Her Highness Sheikha Fatima bint Mubarak, embodying her role as the ‘Mother of the Nation,’ according to FDF statement issued on Wednesday.

It aims to introduce purposeful social initiatives and innovative services and programs that actively contribute to fostering family cohesion, reinforcing the social fabric, and strengthening family ties among all members of society.

Her Highness firmly believes in the vital role of the family in shaping society and in adopting a comprehensive approach to addressing diverse challenges, thereby upholding core values within the community.

Main goals

The main goal of the “Kindness and Mercy” campaign is to highlight the significance of marriage as a crucial foundation for societal stability and progress. It seeks to cultivate a positive perspective among youth regarding marriage and the selection of a suitable