UAE: New app launched to empower residents to offset carbon footprints

UAE: New app launched to empower residents to offset carbon footprints

Published: Wed 13 Dec 2023, 7:51 PM

A new app has been launched to incentivise UAE residents to help reduce carbon emissions. The project, called UAE Environmental Identity (UAEEI), was launched by the National Experts Programme (NEP) and is led by NEP Fellow, Abdulla Al Remeithi. The Ministry of Climate Change and Environment (MoCCAE) and e&, collaborated with NEP to deliver the project.

Serving as a tool to collect data, UAEEI aims to measure the environmental footprint of individuals in the UAE, capturing data based on consumer choices to provide decision-makers with clear information to drive future policies.

It also aims to empower individuals to actively offset their carbon footprint as the UAE works towards reducing its emissions by 43 per cent by 2030.

Held at COP28 in Expo City Dubai, the launch ceremony was attended by Mariam bint Mohammed Almheiri, Minister of Climate Change and the Environment. Almheiri is an NEP Mentor, and works closely with the programme's sector participants, passing on her specialised expertise, leadership skills, and guidance to help them make a transformative impact in their sector.

Commenting on the launch, Almheiri said, "The Environmental Identity App indeed shines a light on our own climate innovators in the UAE. In this new era