Bahrain ‘ready to compete globally in e-commerce sector’

Bahrain ‘ready to compete globally in e-commerce sector’

During his participation at the recently concluded Seamless Middle East 2022 in Dubai, Abdul Rasool pointed out that this development witnessed by Bahrain in the field of e-commerce is part of the development of the GCC states in this field.

"Individual e-commerce experiences in the GCC states are now similar to those in major developed countries in terms of infrastructure, logistical network, advanced FinTech, turnout, and other elements, as the difference in the e-commerce index between the six Gulf countries and the first six countries globally, decreases to less than 17% in 2021, from more than 35% before 2019,” he said.

Rasool explained that the habits of Bahraini consumers differed as a result of the Corona pandemic and the orientation of digital solutions, those transformations that were imposed on many large markets and brands that quickly turned into digital solutions, the most notable of which was the significant increase in the number of applications for stores and stores, and e-commerce platforms that serve as a mediator between merchants and consumers.

"Many consumers today interact with brands in novel ways. Today's Bahraini consumer is more interested in value than in brands. Every Bahraini household now has access to e-commerce. Bahrainis today value speed, performance,