How startups beat the supermarkets in online grocery surge

How startups beat the supermarkets in online grocery surge

Even Dubai's Road and Transport Authority (RTA) has redirected its taxi drivers to carry out deliveries for groceries and other online orders across the city in a bid to meet customer demand.. Complaints against supermarkets that have missed delivery times have increased on social media.. The supermarket responded by sending an apology to all its customers via email saying, "despite our best efforts, we have been unable to process all orders within the committed delivery time".. But while the traditional operators have struggled to meet demand, the e-grocery startups responded better and are managing to tackle the surge more effectively.. According to Amiri, customer shopping habits prior to the Coronavirus outbreak already signalled an inevitable growth in e-grocery.. E-grocery startups that operate the marketplace model have proven to be in a better position to meet customer demand and maintain shorter delivery times as the last mile tends to be fulfilled by the supermarket themselves.. The company's daily rate of orders has increased by 53 per cent and is still on the rise while basket value has seen a 71 per cent increase..