Amazon Egypt: Global expertise meets local needs

Amazon Egypt: Global expertise meets local needs

The e-commerce market in Egypt is growing rapidly, with rising internet penetration, improved infrastructure, and an increased number of online shoppers driving the industry forward. The revenue of the Egyptian e-commerce market was expected to reach $6.8 billion in 2023, according to a report by Statista titled “Revenue of the e-commerce market in Egypt from 2017 to 2027” . With the increase of international and national marketplaces, Arab Finance interviewed Omar Elsahy, Amazon Egypt General Manager, who discussed Amazon’s plans in Egypt, their role in social sustainability, and the global expertise they bring to the Egyptian market. 1-Amazon acquired Souq.com in 2017. How did this align with the company’s vision and plan in Egypt? Amazon's acquisition of Souq.com in 2017 was a significant milestone for both companies and a strategic move towards expanding Amazon's presence in the Middle East, including Egypt. Egypt is a dynamic and thriving marketplace with a diverse customer base and a robust industrial sector. The acquisition allowed Amazon to tap into the burgeoning e-commerce industry in Egypt and accelerate its growth in the region. With the customer base built over the years on Souq.com and a broad selection of products through a well-established e-commerce company, Amazon