B2B commerce platform Cartona raises $4.5m in round led by Global Ventures

B2B commerce platform Cartona raises $4.5m in round led by Global Ventures

: Egypt-based B2B commerce marketplace Cartona has raised $4.5 million in pre-series A round led by Dubai-based venture capital firm Global Ventures. Other investors who participated in the funding round include Kepple Africa Ventures and T5 Ventures, in addition to a group of angel investors, according to a statement on Tuesday. The funding will be invested in enhancing Cartona's technology capabilities in order to further improve the user experience and introduce embedded finance within the product and order cycle. “ .” " ," Talaat added. “ .” Since its launch in August 2020, the B2B platform has acquired more than 30,000 users in Cairo and Alexandria and has processed above 400,000 delivered orders with an annualised gross merchandise value of EGP 1 billion. Cartona works with 100 FMCG companies as well as 1,000 distributors and wholesalers, offering consumers more than 10,000 products. “ ."