Eco-aware brand aims to revolutionize corporate gifting to protect the environment

  • Date: 18-Jul-2023
  • Source: Zawya
  • Sector:Retail
  • Country:Egypt
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Eco-aware brand aims to revolutionize corporate gifting to protect the environment

Corporate gifting, for a long time has been a contributing factor to environmental degradation, as unwanted gifts often end up in landfills. However, Up-fuse a leading eco-aware slow fashion brand, is spearheading a transformative solution to combat this issue. Through their unwavering commitment to environmental responsibility, Up-fuse offers companies corporate gifting solutions made from fully up-cycled and sustainable materials. All Up-fuse products are made by talented, yet previously underappreciated, Egyptian hand-craft artisans and migrants from across the Middle East. Up-fuse has made a remarkable global impact by creating over 100,000 eco-conscious corporate gifts, including all the merchandise for COP27 in 2022. Their branded tote bags, made from 10-30 plastic shopping bags, not only recycles, and minimizes waste, but also generates between two to four job opportunities for women in underprivileged communities. Up-fuse’s dedication to sustainability has positioned them as leaders in promoting a greener future. According to research statistics, employers spend around $242 billion per year on corporate gifting and 40% of corporate gifts are unwanted and usually end up in the trash or landfills. According to World Economic Forum, corporate gifting contributes to nearly 40 million tons of plastic waste generated in the U.S. every year. * In a