EFG Hermes Holding rebrands to EFG Holding

EFG Hermes Holding rebrands to EFG Holding

EFG Hermes Holding announced today that it has successfully rebranded to EFG Holding to ensure the brand evolves in line with the Group’s expansion across three distinct verticals: EFG Hermes the investment bank, EFG Finance the non-bank financial institutions (NBFI) platform, and aiBANK the commercial bank. In addition, the name change on the group level will entail changing the EFG Hermes Foundation’s name to become the EFG Foundation. Today, EFG Holding stands as a trailblazing financial institution providing boundless financial opportunities with a universal bank in Egypt and the leading investment bank franchise in Frontier and Emerging Markets (FEM), consistently offering customers best-in-class, end-to-end financial services.

With a shared vision, purpose, and set of values under the new slogan ‘Realize More’, the rebrand reflects EFG Holding’s growth from one of Egypt’s first pure-play, independent investment banks to what is now a financial powerhouse with the ability to serve people of all income levels and companies of all sizes across 12 markets through the unmatched expertise of over 7,100 employees.

“In recent years, the Company’s business model has significantly evolved as we diversified our product offering and geographical presence to better serve our growing client base and to create value for our shareholders.