Egyptian e-commerce SaaS startup Awfar raises funding from VMS

Egyptian e-commerce SaaS startup Awfar raises funding from VMS

Egypt-based SaaS e-commerce startup Awfar has secured a six-figure sum from Saudi Arabia-based venture studio Value Maker Studio (VMS) to expand its presence in the country. Founded in 2020 by Abdelrahman Galal, Awfar offers fully integrated technology solutions for retail businesses including cloud-based offerings, point of sale (POS), commercial and operational reporting, and delivery management solutions in one dashboard integrated with retail aggregators, third-party logistics providers, and analytics and marketing capabilities. Value Maker Studio (VMS) is set to launch the "Bridge Programme” early next year, to help Egyptian tech startups seamlessly expand to Saudi Arabia. The programme is held in partnership with the Arab Academy for Science and Technology and Maritime Transport, the Egyptian Federation of Chambers of Commerce, the General Division for Digital and Technology Economy, Adventurers, Cash Cow, U Youth, and FALAK. The three-day-long programme consists of intensive training and mentorship sessions that provide participants with insights into the Saudi market and its investment landscape, further assisting them with identifying target audiences, understanding customer behaviour and preaching processes. 

Press release        

Awfar.com, a leading provider of customer engagement and e-commerce solutions, is thrilled to announce its groundbreaking partnership with Value Maker Studio (VMS), an