Tabby, Paymob partner to power growth for retailers in Egypt

Tabby, Paymob partner to power growth for retailers in Egypt

- Tabby’s BNPL payment solution will be available to over 120,000 Paymob merchants

- The partnership will enable merchants to grow their average order value, conversion rate and overall performance

Cairo, Egypt - Tabby, the Middle East’s leading payments and shopping app, and Paymob, the leading omni-channel payments facilitator in MENAP, announce their partnership to fuel growth for retailers in Egypt by enabling businesses across Paymob’s network to benefit from Tabby's split in four, interest and fee-free payment solution via Paymob’s gateway.

Together, Tabby and Paymob create a seamless Buy Now Pay Later solution for both in-store and online retailers.

The partnership between two leading regional financial technology companies creates an innovative ecosystem that delivers value to merchants and exceptional customer experiences, while bolstering the burgeoning e-commerce landscape in Egypt. Accelerated by the rise in digital adoption during the COVID-19 pandemic, as well as favorable government policies, e-commerce in MENA is predicted to reach US $48 billion by the end of 2023.

Ahmed Khalil, Tabby Egypt’s General Manager, said:

“Today there is a strong demand for greater financial freedom and flexibility to enable consumers to make their purchases. Retailers need the technology infrastructure that allows them to plug and play solutions that offer financial freedom instantly