The Kentucky Strategy: Tips to manage risks facing your small or medium business in Egypt

The Kentucky Strategy: Tips to manage risks facing your small or medium business in Egypt

Colonel David Sanders started Kentucky Fried Chicken (KFC) in 1952 as a small restaurant selling fried chicken on the side of the road in the American county of Kentucky, eventually becoming the owner of more than 20,000 branches in the world.

Michael Dell founded Dell while he was a student in university with an initial capital of $1,000.

Dan and Frank Carney started Pizza Hut in 1958 with a bank loan of $600. Nowadays, the number of Pizza Hut branches around the world is exceeds 18,000.

Steve Jobs invested in Apple with $1,350. Since then, it’s become a revolutionary company in the tech industry.

In Egypt, in 1963, Mahmoud Al-Arabi — the owner of Toshiba Al-Arabi’s factories — founded his company with a capital of EGP 5,000.

It is clear how important small and medium enterprises are to a national economy, as they are considered one of the pillars of the Egyptian economy. This sector is currently receiving much attention from the state because of its great importance in driving economic growth, creating job opportunities, and achieving sustainable development.

Medium, small, and micro enterprises (MSMEs) in Egypt account for 98% of the private sector’s activity and contribute about 43% of the country’s GDP. The country has