The Power of Mobility: New strategy and branding for GB Corp

The Power of Mobility: New strategy and branding for GB Corp

Cairo: GB Auto group announced that it will be rebranding to "GB Corp". The new brand identity consolidates its leadership position across many vital economic and industrial sectors over more than 80 years. It also reinforces the Group’s strategy which has let it become an institutionally-regulated economic organization that strongly contributes to achieving its ambitions in light of shifting local and global economic landscapes.

Nader Ghabbour, CEO of GB Corp, affirmed: “The launch serves as a recognition of our reputable legacy, as well as GB Corp’s commitment to fulfil its role in economic and social growth, in line with Egypt’s Vision 2030. The new strategic direction is centered around sustainable business practices that are focused on digital transformation, green transition and women empowerment.”

"The Power of Mobility" embodies GB Corp’s vision and mission, while highlighting the company’s role as a catalyst in enabling social and economic prosperity through supporting its customers in achieving new aspirations. In addition, GB Corp aims to create one unified entity, where GB Corp’s subsidiaries - GB Auto, GB Capital, GB Logistics, GB Ventures, GB Academy and the Ghabbour Foundation for Development - will adopt the unified vision and values of the company.

GB Corp's new identity strategy focuses