valU invests in entertainment and live shopping e-commerce platform “Hoods”

valU invests in entertainment and live shopping e-commerce platform “Hoods”

Cairo: valU, MENA’s leading Buy-Now, Pay-Later (BNPL) lifestyle-enabling fintech platform, announced today its investment in Hoods, the first and leading live entertainment commerce platform in the Middle East. valU’s investment aims to capitalize on Hoods’ unique platform to penetrate the fast-growing virtual shopping space and diversify its offering to both new and existing valU customers and merchants. The investment in Hoods comes just two months after valU announced its acquisition of Paynas, a full-fledged employee management and benefits company that provides financial services to micro, small, and medium enterprises (MSME), as well as valU’s recent minority stake acquisition in Kiwe, the first youth social payment app that facilitates onboarding the unbanked segment in Egypt.

Hoods’ live shopping platform offers an innovative and user-friendly shopping experience that is unique in nature and has proven to be successful in attracting a large and growing customer base. By building a digital application that has brought the vendor, content creator, and shopper, onto one platform to interact and execute retail transactions in a fun manner through a seamless experience. Hoods has changed the way consumers shop online as it allows shoppers to view the products they want in an engaging live format.

On a global scale,