valU invests in live e-commerce platform Hoods

valU invests in live e-commerce platform Hoods

Press release

valU, MENA’s leading Buy-Now, Pay-Later (BNPL) lifestyle-enabling fintech platform, announced today its investment in Hoods, the first and leading live entertainment commerce platform in the Middle East. valU’s investment aims to capitalise on Hoods’ unique platform to penetrate the fast-growing virtual shopping space and diversify its offering to both new and existing valU customers and merchants. The investment in Hoods comes just two months after valU announced its acquisition of Paynas, a full-fledged employee management and benefits company that provides financial services to micro, small, and medium enterprises (MSME), as well as valU’s recent minority stake acquisition in Kiwe, the first youth social payment app that facilitates onboarding the unbanked segment in Egypt.