3 Ways to Break Through the Online Noise and Reach Your Customers During COVID

3 Ways to Break Through the Online Noise and Reach Your Customers During COVID

Three Ways to Break Through the Online Noise During Covid

If you're not seizing this moment--strange one though it is--you're falling behind.

By Shama Hyder

Shama Hyder is founder and CEO of Zen Media, a new media communications firm. She is also an international speaker, an author, and a regular media correspondent for major networks ranging from Fox Business to Bloomberg. Connect with Shama on Twitter , Facebook , and LinkedIn .

Founder and CEO, Zen Media @Shama

CREDIT: Getty Images

With coronavirus cases surging throughout most of the U.S.--again--plans for reopening public spaces and getting life somewhat back to normal are once again up in the air. 

For brands, this may feel like the moment to stall or postpone the reopening campaigns, the messaging blasts, and the customer outreach you'd planned.

But if there's one message I give the brands that are reaching out to me and my team right now, it's this: Now is the time to ACT. 

If you're not seizing this moment, you're falling behind. The data backs it up: According to McKinsey & Company , 20 percent of consumers have switched brands within the past three months, while 75 percent have experimented with a new brand or shopping behavior. 

And that means that while there's some