If Many of Amazon’s Top Reviewers Turned Out to Be Fake, How Do E-Commerce Websites Maintain Credibility?

If Many of Amazon’s Top Reviewers Turned Out to Be Fake, How Do E-Commerce Websites Maintain Credibility?

Since e-commerce is one of the biggest industries of our time, competition between websites, producers, and sellers has always been fierce, but it's now at an all times high, due to the rising popularity of online shopping since the world has embraced social distancing and movement restrictions in the wake of the coronavirus outbreak.

This growing significance of online shopping has also ignited the "review war" on some of the world's leading shopping websites, particularly the giant Amazon.

For years, online shopping has thrived on reviews written by users who presumably have tried the product and are providing their "honest" opinions of it, its authenticity, and whether or not they regret the purchase they made.

Consequently, reviews have been one of the major factors that are drawing customers' interests in products, driving sales either high