Investcorp invests in FreshToHome

Investcorp invests in FreshToHome

Investcorp announced that it has invested in FreshToHome, one of the world's largest fully integrated online brands in fresh fish and meat, as a part of a US $121 million funding round alongside other prominent investors. Investcorp has been evaluating several potential opportunities which are beneficiaries of the COVID-19 led boost in e-commerce and health and hygiene awareness in India. FreshToHome is a direct beneficiary of shifting demand from fish and meat purchases that have typically been made in the past at wet markets. FreshToHome's brand promise of “100% Fresh and 0% Chemicals” was a big enabler of its growth during the COVID-19 pandemic. FreshToHome creates a positive social and economic impact by enabling sellers to directly source from fishermen and farmers through its state-of-the-art and Artificial Intelligence-powered