Investcorp invests in FreshToHome

SourceBizbahrain
SectorRetail
CountryGCC

Investcorp announced that it has invested in FreshToHome, one of the world’s largest fully integrated online brands in fresh fish and meat, as a part of a US $121 million funding round alongside other prominent investors. Investcorp has been evaluating several potential opportunities which are beneficiaries of the COVID-19 led boost in e-commerce and health and hygiene awareness in India. FreshToHome is a direct beneficiary of shifting demand from fish and meat purchases that have typically been made in the past at wet markets. FreshToHome’s brand promise of “100% Fresh and 0% Chemicals” was a big enabler of its growth during the COVID-19 pandemic.

FreshToHome creates a positive social and economic impact by enabling sellers to directly source from fishermen and farmers through its state-of-the-art and Artificial Intelligence-powered ...read more...