Ulrik Garde Due Leads Heritage Brand Mark Cross Through COVID-19 Crisis

Ulrik Garde Due Leads Heritage Brand Mark Cross Through COVID-19 Crisis

Mark Cross founded in 1845 is in the midst of celebrating 175 years in business.





Courtesy of Mark Cross





Mark Cross, the quintessential American luxury lifestyle brand founded in 1845, is in the midst of celebrating 175 years in business and has accelerated its Consumer First Digital Strategic Roadmap. Ulrik Garde Due, CEO of Mark Cross, is leading the heritage brand through the current retail storm. His optimistic view and strong vision of the future should allow the brand to remain relevant over the next decade.



Weathering the storm but not for the first time

















Ulrik Garde Due, CEO of Mark Cross, is leading the heritage brand through the current retail storm.





Courtesy of Mark Cross







Garde Due was at Georg Jensen, another heritage luxury brand, during the 2008 financial crisis and was able to weather the economic challenges facing the luxury market at that time. He parallels some aspects of the financial crisis with the coronavirus pandemic in terms of consumer shopping behavior. Garde Due stated, "Consumers are returning to timeless goods expression instead of fashion-forward pieces and are looking for good