Chipotle is putting meat-free chorizo on the menu

Chipotle is putting meat-free chorizo on the menu

Chipotle is making its first foray into "fake meat" by testing out a new plant-based chorizo in select restaurants, reported. The meat-free chorizo, which has been in the works for around a year, is made from , water, olive oil, and spices such as paprika and cumin, Bloomberg said. Chipotle plans to test the new chorizo at around 100 stores in Denver, Indianapolis, and Orange County, California, Bloomberg said. It wasn't clear when the trial will start. The taco and burrito chain has sold since 2014 and it sells burritos and tacos with vegetable fillings rather than meat. However, the new chorizo will be its first plant-based meat product. Chipotle is shunning fake meat giants like and and is making its plant-based chorizo in-house. This is so that it can avoid unhealthy additives, Chris Brandt, Chipotle's chief marketing officer, told Bloomberg. "They're too processed for us, and they contain a lot of ingredients we would never have in our restaurants," Brandt said. He did not name Beyond Meat or Impossible Foods. Brandt said that Chipotle's entire menu was made with 53 ingredients. He said that vegetarian sales made up less than 20% of the company's total sales but there was