How Episodic Series Spotlight Brands Making A Difference

How Episodic Series Spotlight Brands Making A Difference

By Jordan P. Kelley, Content Director, BrandStorytelling Historically, brands have tried to keep the customer-facing side of their business all about products and services. Consumer goods brands have centered consumer attention on said goods, banking and financial services have focused on safety and security of consumer funds, travel and hospitality brands have worked to offer consumers the best stay, and so on. However, today's consumer is more discerning. Having experienced a rapid evolution over the last decade and catalyzed in large part by the social, economic, political, and ecological tumult of the last half-decade, the consumer position on the brands they choose to engage with is no longer an idle one. As the socio-political position of people in the United States becomes more divisive, as the planet experiences the long-portended effects of climate change, and as millennials and gen z become more vocal and active in the way these changes impact their lives, it has become abundantly clear that brands cannot survive if they are part of the problem, or even non-participatory. Today's major brands must be a part of the solution. They must be active in making a better world for the customers they seek loyalty from – a