Jordan gradually adopts e-commerce amid COVID crisis – Roya News English

Jordan gradually adopts e-commerce amid COVID crisis – Roya News English

Fourteen months ago, online shopping was the ultimate activity. Available anyplace and anytime, our biggest worry was if a company allowed for free returns. Fast forward to May 2021, a year and a half into a pandemic that has upturned life as we know it, and attitudes towards online shopping have majorly shifted. For some, the online shopping they once knew and loved has become yet another activity that they are forced into, in lieu of malls and shopping centers being shuttered. Others glorify the experience: with millions of people forced into online shopping, many say the experience has been made more friendly.

Here in Jordan, the attitudes are mixed. But why?

Digital commerce as a whole has not yet been hugely successful in the Kingdom. To date, only 11 percent of the population claims to have made an online purchase.