Jordanian consumer shift towards local products spurs international brands to recover lost demand

Jordanian consumer shift towards local products spurs international brands to recover lost demand

AMMAN — A quiet revolution is underway in Jordan as consumers pivot their demand toward locally made products, compelling international brands that declared their support for the Israeli occupation to employ tactics to recoup lost demand.

This consumer behaviour shift is reshaping Jordan’s economic landscape and spreading throughout the global market, according to sector representatives, who also noted that international media outlets reported a drop in certain brands’ stocks in light of advocates in the Arab region urging nations to cease “financing the killing of Palestinians through their purchases”.

Consequently, many brands that previously endorsed the occupation are now scrambling to win back their clientele by offering free products and discounts.