Retailers pin hope on ‘White Friday’ to revive sales: Jordan

Retailers pin hope on ‘White Friday’ to revive sales: Jordan

AMMAN — Bracing for the busiest shopping day of the year, the “White Friday”, retailers are already luring customers with discounts and special offers.

Arab countries prefer to describe the last Friday in November as “White Friday”, as opposed to “Black Friday”.

The Jordan Times spoke with a number of stakeholders who noted that this day offers “a beacon of hope” after a long period of slumping sales due to the difficult economic situation.

Vice-president of the general syndicate for electronics traders Fawwaz Qattan said that there has been a notable increase in sales ahead of the “White Friday”.

Discounts in the electronics sector, which range between 30 and 40 per cent, started at the beginning of this month and will continue until November 30, according to Qattan.

“This will reduce crowding and allow customers to take their time when deciding what they need to buy,” he told The Jordan Times.

Sales are “very low” during the rest of year because of the the decreased purchasing power and the economic stagnation affecting most sectors around the world, he added, expressing hope that the discounts season will revive the sector.

The discounts vary depending on the dates and costs of import, as the past period witnessed “a rapid