Apparel Group continues expansion: Skechers strengthens GCC footprint

Apparel Group continues expansion: Skechers strengthens GCC footprint

Strategic Growth Initiative Targets Key Markets, Set to Meet Rising Consumer Demand and Reinforce Skechers' Market Dominance Skechers Opens 149th Store in Al Khiran, Kuwait; 150th at Najran Park Mall, KSA; 151st in Enma Mall, Bahrain; and 152nd at Salalah Grand Mall, Oman Apparel Group, a global fashion and lifestyle retail conglomerate, is driving the rapid expansion of its renowned brand, Skechers, across the GCC region. This strategic move is a testament to the strong growth potential of the Middle East retail sector and underlines the Group’s commitment to enhancing its footprint within this dynamic market. Skechers, a global leader in lifestyle and performance footwear, is set to significantly bolster its presence in the region. With the unveiling of several new stores, it's poised to bring its stylish and versatile range of footwear and accessories to an even broader audience. Mr. Neeraj Teckchandani, CEO of Apparel Group, expressed his strategic vision regarding the expansion: "In line with our commitment to elevating customer experiences, we are strategically amplifying Skechers' presence in the GCC. We are investing in key markets that offer robust growth opportunities. This aggressive expansion represents our confidence in the brand, our innovative product range, and the resilience of