Ford Middle East achieves highest first-quarter sales since 2016

Ford Middle East achieves highest first-quarter sales since 2016

Ford Middle East has carried forward its robust 2023 sales momentum into the first quarter of 2024, recording 29% year-on-year growth in Q1 – the highest since Q2 of 2016 – with the Ford Territory, Everest, and Taurus driving the GCC to impressive sales and market growth for the brand.   The Ford Territory played a pivotal role in the brand’s success. It was Ford’s best-selling SUV across Kuwait, Bahrain, Iraq, Oman, Qatar, Saudi Arabia, and the UAE – less than 18 months after its launch.The Ford Everest also enjoyed a growing launch momentum through Q1, with a record sales month in March 2024 solidifying its position as Ford’s third volume pillar in the Middle East.In the sedan category, Taurus retained and built on its popularity in the GCC, particularly Saudi Arabia, where Ford’s Brand Health Report saw improvements in perceptions of the brand’s competitiveness in terms of quality, authenticity, and trustworthiness.“While our sales and market share grew over the first quarter of 2024, we continued our close collaboration with our valued distributor partners,” said Ravi Ravichandran, President of Ford Middle East. “Our remarkable Q1 performance is a testament to the effectiveness of our Distributor Center of Excellence model –