Kuwait’s Sultan partners with WebEngage to level up its customer engagement – Gulf Today

Kuwait’s Sultan partners with WebEngage to level up its customer engagement – Gulf Today

Photo used for illustrative purpose.

Gulf Today, Staff Reporter

Sltan, Kuwait’s go-to shopping destination for over 40 years, has announced a strategic partnership with WebEngage, a leading marketing technology (MarTech) company, and Future Communications Company, one of Kuwait’s leading enterprise solutions provider, to elevate its customer-centric initiatives and drive sustained growth.

Sultan will leverage WebEngage's globally renowned omnichannel customer engagement platform along with FCC’s technology solutions to revolutionise its customer experience.



WebEngage’s platform helps businesses map intricate customer journeys and identify critical touchpoints to boost customer satisfaction. The platform will equip Sultan with the latest advancements in marketing technology and provide a deep understanding of the most optimal channels to deliver timely and automated information to customers. With this focus on seamless communication and engagement, Sultan will look to amplify customer lifetime value (CTV) and loyalty in the long term.



A local player in technology solutions with a legacy spanning 27 years, FCC's role in this transformative collaboration will be rooted in its expertise and commitment to innovation. With a diverse portfolio encompassing enterprise business, mobility, infrastructure, telecom engineering, project management, and digital transformation, FCC has been at the forefront of delivering world-class IT solutions to various