IHG debuts voco brand in Lebanon with signing of voco Beirut Central District

IHG debuts voco brand in Lebanon with signing of voco Beirut Central District

Beirut, Lebanon: IHG® Hotels & Resorts, one of the world’s leading hotel companies with more than 6,000 hotels, across 18 distinct brands, has announced the signing of a franchise agreement with DIA SARL to debut IHG’s premium brand, voco, in the Lebanese capital. The signing took place in Beirut, in the presence of H.E. Walid Nassar, the Minister of Tourism for Lebanon. A conversion property, voco Beirut Central District is scheduled to be rebranded by the end of this year, adding 123 rooms to IHG’s portfolio in the country. Globally, with 46 open hotels and over 50 hotels in the pipeline, voco continues to be a key driver of IHG’s overall growth in the conversion space. The distinctive brand, voco offers a premium experience to guests and combines the informality and charm of an individual hotel with the quality and reassurance of a global and respected brand. Since launching globally in 2018, voco has enjoyed rapid growth with multiple signings across Europe, Middle East, Africa and Asia (EMEAA), including markets such as Saudi Arabia, United Arab Emirates and Egypt. The signing of voco Beirut Central District marks the brand’s debut in the Levant region. Located in one of the most