Publicis Groupe appoints Joyce Hallak as CSO of Publicis Media

Publicis Groupe appoints Joyce Hallak as CSO of Publicis Media

Publicis Groupe Middle East has appointed Joyce Hallak as Chief Strategy Officer of Publicis Media for the region.

This newly created position aligns with the group’s efforts to advance its media capabilities.

The appointment is a key addition to the recently formed executive leadership team at Publicis Media ME, serving as a key enabler in strengthening the strategic direction of the group’s media operations and spearheading the overall Publicis Media ME strategy agenda, including all brands and markets within its ecosystem.

Bassel Kakish, CEO, Publicis Groupe Middle East and Turkey, said: “I’m thrilled to have Joyce take on a greater role within Publicis Media ME, she is a true strategist and a proven leader who exemplifies our vision of success, using strategy, creativity, and technology to create impact and growth for us and our clients. She will be an important leader as we continue accelerating Publicis Media ME’s transformation”,

Hallak has been with Publicis Groupe Middle East for 16 years, starting as Media Director at Starcom Lebanon in 2007, where she handled all local clients and expanded to challenging markets like Iraq, Morocco, Algeria, and Tunisia.

In 2015, she became Client Managing Director for Mondelez EEMEA, overseeing 20 markets, and driving digital transformation to deliver