Puck: The power of collective action

Puck: The power of collective action

What inspired Puck to initiate the ‘Selfless Shelves’ campaign?

The campaign can be traced back to our earlier initiative, ‘Your Creativity, Endless Possibilities.’

While the initial campaign aimed to introduce consumers to creative and sustainable upcycling practices using Puck glass jars, ‘Selfless Shelves’ represents a natural progression, extending our focus beyond environmental stewardship to encompass social and economic empowerment.

Inspired by our commitment to community and driven by the desire to make a tangible difference, we conceived the idea of donating empty Puck glass jars and offering shelf space in Carrefour stores to support five local Lebanese women and their growing small businesses.

In Lebanon, where Puck enjoys a cherished status as a household staple, we recognised the opportunity and the responsibility to leverage our brand’s influence to uplift those affected by the country’s economic challenges.

By facilitating a platform for woman to showcase their artisanal homemade products to a broader audience, we sought to provide immediate support while fostering long-term sustainability within the community.

‘Selfless Shelves’ embodies our belief in the power of collective action and serves as a testament to our dedication to making a meaningful impact beyond the confines of commerce.

How did Puck select the women entrepreneurs and their products?

We recognise the pivotal