OC Home announces expansion plans in Oman, UAE

OC Home announces expansion plans in Oman, UAE

2XL Group’s OC Home, a provider of modern home improvement needs, has announced 100,000-sq-ft of retail space expansion plans with a new store launch in Muscat and three new stores in the UAE by December 2023.

Being the region’s first homegrown Emirati brand to offer mid-century modern furnishing and homeware choices, the company said owes its success to the evolving lifestyle needs of millennials and Gen Z as it marks its anniversary of operations in the UAE.

Speaking of becoming a preferred brand for home décor in a short span; Suood Abdul Rahman Ali, CEO, 2XL Home & OC Home, said: “Our prime goal has always been researching the market and focusing on creating products that simplify the everyday lives of our customers. We have carved a niche for compact and functional living by offering smart and space-saving furnishing options.

"The youth and essentially the millennials’ need for residential spaces are modern, minimalistic yet functional. We cater to this blend bearing in mind affordability. That’s why probably 60 %of our customer base are millennials, not to forget the diverse expatriate youth who call UAE their home. OC Home’s creative touch does excite varied choices from simple, contemporary, and traditional to boho and chic.