Popular fried-chicken brand Sides expands its services into Oman

Popular fried-chicken brand Sides expands its services into Oman

One of the most globally renowned and popular fried-chicken brands, Sides has entered into an exclusive partnership with the first and leading Omani Cloud Kitchen, IO Kitchens in order to launch the UK-based brand in Sultanate.

Sides was developed by the legendary YouTube collective, The Sidemen. Since launching in 2021, Sides have received over a quarter of a million orders across the UK.

According to the statement, “There are over 100 Sides kitchens operating globally, but this will be the brand’s second ever physical unit, alongside BOXPARK Wembley, London, United Kingdom.”

Sides will be available for dine-in at the IO Kitchen’s premises in Al Mouj Street, and for delivery via the local food delivery app Talabat to all other areas in Muscat, facilitated by IO Kitchens.

Customers can also order online and pick up their orders directly from IO Kitchens in Al Ghubrah, Al Mouj Street, and soon from Al Qurum.

Mr. Hisham Hasan, Co-Founder, and CEO of IO Kitchens said that, “We couldn’t be more excited to welcome Sides to our growing network of local, regional, and globally renowned F&B brands. Sides’ expansion into Oman is a significant step in their growth strategy across the region.”

“We look forward to working very closely with them