Session to focus on power of collaboration between cities and businesses

Session to focus on power of collaboration between cities and businesses

Muscat: The Oman Business Forum (OBF), in collaboration with the Ministry of Commerce, Industry, and Investment Promotion (MoCIIP), is organising commerce dialogues on Wednesday, November 1, under the theme "Cities and Business: A Successful Partnership for Progress."

These sessions will take place at the main building of Oman Telecommunications Company (Omantel) and will span the year with a series of five sessions addressing various topics related to trade, investment opportunities, and associated developments at both the local and international levels. The aim is to enhance awareness and foster the exchange of ideas, with the participation of a select group of speakers and representatives from both the public and private sectors in the Sultanate of Oman.

Presently, cities are recognised as agents of change, yet they require the support of business experts to define, design, and execute the necessary solutions to realise their ambitions. This is achievable through collaboration with companies and entrepreneurs. The government can incentivise local economies, attract investments, retain talent, and promote innovation. Such collaboration can take diverse forms, ranging from public-private partnerships for infrastructure development to cooperation in technological innovation. Companies can also contribute by offering expertise, resources, and innovative solutions to address urban challenges.

Maymuna Al Adawy, the head