Sustainability: A nice-to-have or a need-to-have? nbsp;

Sustainability: A nice-to-have or a need-to-have? nbsp;

Muscat: Tejarah Talks, a new business initiative by the Ministry of Commerce, Industry & Investment Promotion (MoCIIP) was launched Wednesday evening at the Civil Aviation Authority Training Centre in Al Hail North with a session entitled ‘Sustainability – A Nice-to-have or a Need-to-have?’

Supported by SOHAR Port & Freezone, HSBC and Oman Business Forum, Tejarah Talks attendees heard from a panel of local and international businesses committed to reversing climate change through innovative thinking. Helping lower Oman’s CO2 emissions, improve sustainability and lead Oman’s transition to renewables.

Maymuna Al Adawi, MoCIIP Director and Tejarah Talks organizer said: “Omani consumers used to fall into two distinct categories a niche group of eco-friendly shoppers and everyone else. Today that distinction no longer exists. Sustainability is mainstream and the public particularly Oman’s youth want the brands they choose to engage with to be eco-friendly.”

Since the beginning of the COVID-19 pandemic, there has been a sizeable shift in Omani consumer attitudes towards climate change which has inspired firms, large and small, to innovate and re-evaluate their way of working and become more sustainable.

“Businesses in manufacturing, energy, tourism and food production are finding interesting and exciting ways to address sustainability issues,” commented His Highness Sayyid Dr. Adham