Al Meera Consumer Goods embarks on digital transformation journey

Al Meera Consumer Goods embarks on digital transformation journey

- Qatar’s largest retail network will leverage cloud computing to increase efficiency, transparency and agility across all operations including retail analytics, human resources and supply chain management

Doha, Qatar: Qatar’s largest retail network, Al Meera Consumer Goods, has signed a partnership agreement with global technology company SAP SE (NYSE: SAP) and implementation partner Tata Consultancy Services (TCS) to deliver cloud computing solutions that will facilitate its expansion plans, while also significantly enhancing customer and staff experience at its existing 60 stores.

Under the agreement, Al Meera will accelerate its journey to the cloud. It will also implement solutions including S/4HANA – SAP’s enterprise resource planning (ERP) solution – that will run on hyperscaler Microsoft Azure. The end-to-end digital transformation project will enable Al Meera to leverage the advantages of cloud computing and automated business processes, while delivering innovative employee-management solutions and improved visibility and control over all operations and activities.

On the sidelines of a signing ceremony for the transformation project, Al Meera CEO, Mr. Yousef Ali Al Obaidan, said “As we continue to expand our operations locally and regionally, we remain committed to ensuring exceptional customer experience at each individual outlet in our retail network. We focus on delivering exceptional variety, quality,