Doha Festival City announces new brand slogan ‘It’s my place, my choice’

Doha Festival City announces new brand slogan ‘It’s my place, my choice’

Doha, Qatar: Doha Festival City, Qatar's one and only choice for shopping, dining, and entertainment, unveiled its new brand positioning “It’s my place, my choice” tailored for 2023.

The new strategy and positioning aim to bolster the mall’s position as the ultimate destination for shopping, dining, and entertainment, while also emphasising that it will move toward enhancing this position and diversifying its offering, activations, and events to truly provide a bespoke experience to each of its visitors.

Commenting on the announcement Robert Hall, Festival City General Manager, said: “We enjoyed a speeding start for the year with our partnerships with Qatar Charity and Hamad Medical Corporation and our platinum sponsorship of the Qatar Balloon Festival, and we are not slowing down. We have a powerful lineup of events and activations prepared for this year to truly deliver amazing experiences to our visitors and enhance their journey with us with more unique offerings”.

From his part, Jihad Zarkout, Bawabat al-Shamal Real Estate Company’s General Manager, said: “We are starting this year with a new approach and positioning to reinforce the mall’s position as a destination of choice for all our visitors of all ages in Qatar. This entails offering them a wider, more diverse