More Qatari women influencers turning into entrepreneurs – The Peninsula

More Qatari women influencers turning into entrepreneurs – The Peninsula

Doha: After years of engaging in influencer marketing, more Qatari women influencers are now turning it up a notch by launching their own businesses. Armed with huge following across the Gulf region, and even beyond, these empowered young women are braving the ever evolving social media landscape, and taking their business acumen with them in their new journey as entrepreneurs.

Two of the most popular Qatari influencers – Haneen Al Saify and Samar Al Ahmad – are also among the brave souls who took the risk to launch their own brands during the pandemic.

In an interview with The Peninsula, the ladies shared their experiences from venturing into social media modeling amid perceived cultural taboos to finding their new passion as businesswomen.

Dubbed as Qatar’s ‘modest fashion ambassador’, Al Saify has over 819,000 followers on Instagram, and has become the face of marketing promotions for many luxurious brands.

The chemical engineering graduate opened her two restaurants, Eva Lounge and Aurora Café last year; and manages an online store where she sells her own line of makeup accessories and turban.

“Social media has opened the doors for me to create my own businesses. The restaurants were launched at the beginning of 2021 and in November. Though