Nykaa enters into strategic alliance with Middle East-based apparel group – The Peninsula

Nykaa enters into strategic alliance with Middle East-based apparel group – The Peninsula

Doha: Nykaa, Indian beauty and lifestyle retailer, has received board approval to sign an agreement with the Middle East’s Apparel Group, a global fashion and lifestyle retail conglomerate headquartered in the United Arab Emirates (UAE).

Bringing its multi-brand beauty retail expertise to this alliance, Nykaa will leverage the Apparel Group’s retail infrastructure network and market relationships to build distinctive Gulf Cooperation Council (GCC) focused beauty offerings in the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain.

Founded by Falguni Nayar in 2012, Nykaa disrupted the Indian beauty market with its content to commerce expertise, to create elevated shopping experiences for Indian consumers, both online and offline.

Nykaa, featured in the list of 2022 TIME100 most influential companies, has 112 retail stores (as of June 30, 2022), catering to nearly 28,000 pincodes and offering 4500+ brands across platforms. The technology-led company is now set to bring its keen understanding of the beauty category and strong partnerships with domestic and international brands to the GCC’s beauty-forward consumers.

Founded by Sima Ganwani Ved in 1996, the Apparel Group is one of the largest omnichannel retailers in the Middle East based out of the UAE. It is home to more than 78 lifestyle and beauty brands with over