Ooredoo Group launches new brand tagline ‘Upgrade Your World’ – The Peninsula

Ooredoo Group launches new brand tagline ‘Upgrade Your World’ – The Peninsula

Doha: Ooredoo Group, a leading international communications company operating across the Middle East, North Africa and Southeast Asia, launched yesterday its new brand positioning and tagline – ‘Upgrade Your World’.

In a fast-moving industry that thrives on innovation, Ooredoo’s new brand positioning reflects a future-proof, employee and customer-centric narrative that forms the core of its corporate transformation strategy.

Ooredoo Group’s new tagline is about enabling human progress, reflecting the company’s commitment to keep improving, never standing still.

‘Upgrade Your World’ promises to keep moving customers and employees forward – whether in small steps or giant leaps – with every connection, innovation and service provided for every person, business, community and country the Group serves across its global footprint.

Bold, vibrant, distinctive and upgraded, Ooredoo’s new visual identity emanates the same spirit and passion for which the company is celebrated, and reflects its forward-thinking attitude.

Aziz Aluthman Fakhroo, Ooredoo Managing Director and Group CEO, said: “This is a hugely exciting new phase for Ooredoo, and one to which we have all looked forward for some time. It is the continuation of our successful transformation programme to embed a culture of continuous evolution in all aspects of our business, from improving the employee and customer experiences to