Printemps aims to redefine luxury retail and entertainment in Qatar – The Peninsula

Printemps aims to redefine luxury retail and entertainment in Qatar – The Peninsula

Printemps, the renowned French department store, has recently launched in Doha Oasis, the premier family recreational and entertainment destination at the heart of Doha, to the delight of many fashion lovers across the country that waited with baited breaths to witness the launch of the luxury department store, with the design overseen by the award-winning design studio Yabu Pushelberg.

Printemps will offer the Qatari market impressive in-store retail experiences, and will create customized services that will no doubt build life-long relationships with its clients, which will in turn ensure customer loyalty.

In an interview with The Peninsula, Thierry Prevost, General Manager for Printemps Doha, expressed immense delight in launching Printemps’ very first department store outside of France in Qatar, stressed the importance of this specific market, and discussed strategies that will assist in delivering services that will appeal to the market’s requirements and sensibilities. “Qatar is an incredibly vital market for us, not only for its people’s undeniable interest in luxury fashion and retail, but also their dedication to continuously seek what’s trendy and timeless. This great duality reflects Printemps nucleus and that was the main culprit in our decision to expand in Qatar.”

Exclusive brands and Customized services

The French department store features