QNB Group announces internet sensation Khaby Lame as World Cup Qatar 2022 Brand Ambassador – The Peninsula

QNB Group announces internet sensation Khaby Lame as World Cup Qatar 2022 Brand Ambassador – The Peninsula

Doha: QNB, the largest financial institution in the Middle East and Africa, yesterday revealed that Internet sensation Khabane ‘Khaby’ Lame will be the bank’s Official FIFA World Cup Qatar 2022 Brand Ambassador. The partnership will build on QNB Group’s role as the Official Middle East and Africa supporter and Official Qatari Bank of the tournament.

As part of the partnership, Lame, who is the world’s most followed person on TikTok with 150 million followers, will launch his first-ever television commercial with QNB Group, exploring the theme of ‘dreaming big’ – underpining the ethos of QNB Group’s role in this year’s FIFA World Cup tournament.

Pic: Amr Diab / The Peninsula

The TVC was screened for the first time at an official signing ceremony which was facilitated by Ali Rashid Al Mohannadi, QNB Group’s Executive General Manager and Group Chief Operating Officer and Lame.

Heba Ali Al Tamimi, General Manager of QNB Group Communications said Lame was selected as a perfect representative of QNB Group’s values and Qatar’s can-do spirit as his ambitions have been achieved through a combination of hard work, determination, and imagination, much like Qatar.

“Choosing Khaby Lame as QNB’s ambassador during the tournament reflects the boundless ambition of Qatar by hosting the